Wipro Recruitment 2023

The eCommerce Marketing Specialist / Executive is responsible for developing and executing marketing campaigns that drive traffic and sales on Wipro's online channels. This role will work closely with the sales team, product team, and other marketing stakeholders to develop and execute a comprehensive marketing strategy that meets the needs of Wipro's target customers.

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Responsibilities:

• Develop and execute marketing campaigns for Wipro's online channels, including paid search, social media, email marketing, and content marketing.
• Work with the sales team to develop and execute lead generation and conversion strategies.
• Track and analyze marketing campaign performance to identify and optimize opportunities.
• Collaborate with product and engineering teams to ensure that marketing campaigns are aligned with product roadmaps and technical capabilities.
• Stay up-to-date on the latest trends in eCommerce marketing and social media.
• Develop and maintain relationships with key influencers and media outlets.

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Skills:

• 3+ years of experience in eCommerce marketing
• Strong understanding of paid search, social media, email marketing, and content marketing
• Experience with marketing analytics tools
• Ability to work independently and as part of a team
• Excellent communication and interpersonal skills
• Ability to meet deadlines and work under pressure

Qualifications:

• Bachelor's degree in marketing, business administration, or a related field
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)